Ron Zacapa Digital

A digital experience for this premium rum from Guatemala. The idea was to take visitors on a trip through the distillation process and then a virtual taste testing of the rum, pinpointing the different notes and flavors the rum has to offer. Awarded Communication Arts Webpick of the day.

Victor's role on this project was concept development, lead agency art director and shooter/director of supplemental video.

Agency: Vitro NY

Production Company: Stink Digital 

 

Supplemental video