Our Story


Our Story

Some things happen for a reason, others happen for reasons unknown.

FRUCS [froo ks]. is the culmination of Victor Hermosillo and Glenda Rosa, founders behind the cross disciplinary creative studio. Both are designers, based out of New York, coming together with years of creative experience in Art Direction, Set Decor and TV/Film to create long lasting tangible objects for everyday living.

Our Textiles

Our Designs are inspired by our surroundings, traveling and imagination.   

Each textile is unique piece of art that combines natural fibers with water-based ink, to create a product that is free of harmful chemicals. Our style emphasizes simplicity and natural beauty.